Newsletters are by far one of my favourite online marketing tools (which is why I talk about them so much!) but sometimes they can be hard to get done. I asked our community for some of the common reasons that people don't get their newsletters sent and I'm going to give you some tips on how to deal with those reasons.
I can't find the time.
There are so many things to get done as a business owner that vague deadlines are the ones that often get pushed off the fastest. A "January newsletter" means that you just have to find the time at some point in January to get a newsletter ready and it will often get pushed off the priority list over and over again.
Set specific dates for when your newsletter will go out. It can be once a month (third Wednesday of every month) or more frequently (every Thursday morning). Once you have a set date that your email is going out, you have a deadline that isn't as easy to push off. The bonus is that your audience starts to expect your emails on those dates and are more likely to open them - that's extra incentive to get the newsletter out on time.
My list size isn't big enough to bother.
Quality over quantity - we say it a lot, but it's true! You can have a list with 200 people that converts way better than a list with 2000 or even more. Spend time finding the people who you actually want to have on your list and then build relationships with them. Give them valuable content that they appreciate and in time they will become your biggest cheerleaders.
The other thing to remember is that the more newsletters your send, the better you get at it. Practice and perfect your style by sending consistent newsletters even when your list is still small.
I'm not seeing results.
It's easy to feel discouraged when you don't see a lot of sales that are directly related to newsletters you're sending. There are a few things you can do here:
- Realize that with a lot of online marketing, it's a slow build. People need to see your name, your content, your product, etc., multiple times before they buy. Don't get discouraged if it doesn't happen right away.
- Analyze what IS working. Make sure you're including links so you can see where people are clicking, test different kinds of subject lines to see what people open, and check your stats. You can learn so much from what you've already sent so you know what to keep sending moving forward.
Leave a comment and let us know if you have any other reasons you don't send your newsletters. And if you need some extra help understanding how newsletters work, check out our Newsletter Course.